Business studies learning resources
Learn business studies theory online with our extensive revision pages, download free case studies from real world companies and associated lesson materials and worksheets for teachers and students.
Business Case Studies is a long-established and trusted brand, providing a unique, powerful and immediate business education resource for teachers and students of business studies and AQA business studies. The case studies are suitable for any business school teaching any business studies course, the case study topics are suited for business studies degree or business studies A level and even business studies GCSE and business studies masters! Many of the case studies are used in business english sachools around the world to help to teach english business courses in a real life context.
Each of the Business Case Studies is constructed around a key element of the business studies curriculum. By using real information and issues from the featured companies, the case studies bring to life the complexities of business and help students engage and learn by giving them relevant context.
Key takeaway: There's no magic solution. It takes an entire organization's experience and talent.
What happened? 10 years after its founding, Google had managed to become dominant in search and search advertising. Microsoft was a distant third, and a deal to buy Yahoo had fallen through. Though already in a very strong financial position, it wanted a bigger piece of a rapidly-growing business.
The case tracks Google's rise, Microsoft's initial search efforts, and Microsoft's push for real innovation in 2008, which led to Bing! in 2009. Microsoft decided to focus on how it met such challenges in the past, focusing on "user experience, the business model, and the ecosystem of the industry in question," along with a significant marketing effort.
Thanks to Dr. Gautam Ahuja, the Harvey C. Fruehauf Professor of Business Administration and Chair of Strategy at the University of Michigan's Ross School of Business for his suggestion